Tuesday, February 1, 2011

SellerInvite.com Promotes A New Home Selling Option in the Edmonton Real Estate Market

Is this the wave of the future or do you really just "get what you pay for" and don't get solid information on what your home is worth. I would think you would want to get a formal appraisal before setting out on the low end of these services. Think it thru- remember it is always Buyer Beware and now it may also be Seller beware.
Change is inevitable and the Internet makes the world a smaller place but it also can make it a worse place if you do not do your due dillegence.

Neil "Mortgage Man" McJannet


Tuesday, 01 February 2011 12:42

Edmonton based SellerInvite.com has launched a campaign to draw attention to their available services, which now include four different home selling options- depending on the sellers need and budget. A seller is able to choose the level of advice and support they need, or not, and pay accordingly.By-Owner plus ($999) which includes the same services, plus a range of additional services such as photography;
The services offered are as follows:

By-Owner ($599) which essentially includes an MLS display and limited advice and signage;
By-Owner plus ($999) which includes the same services, plus a range of additional services such as photography;

Professional ($1299) which includes all of the above services plus marketing help and assistance with the paperwork involved in the selling process, among other things;

Professional Plus ($1599), which comprises essentially the same services that a full service realtor does.

"Many people do not realize there are options in between the traditional full commission model and the for-sale-by-owner option. It's time to bring this type of pricing structure and choice to the masses, and let people know that these options exist." said Rod

Thompson, president and founder, of SellerInvite.com and a licensed broker.

It has been enough to make the competition sit up and take notice, says Thompson; “We've done all of this with a high measure of success and have come a long way already in changing the industry here in Edmonton and the industry has taken notice. We are seeing our competition reducing their fees to compete and that includes our markets’ leading for sale by owner company. They too have reduced fees and have made an attempt to market their homes on MLS and I suspect will continue to try- which is a complete contradiction from previous. We have shown that you can offer more to consumers in the way of exposure and service and at the same time save them thousands of dollars.”

This comes on the heels of the October 2010 agreement between CREA and the competition bureau- which allowed real estate agents to list sellers’ properties on the MLS with compensation by a mutually-agreed upon flat fee; similarly, sellers could choose to use and pay for any type of real estate service separately.

With these changes, a platform for new business models to present themselves, SellerInvite.com could be seen as somewhat of a pioneer in this regard, as they have already had their business model in place for two years- well ahead of the changes.

Thompson says that the focus at SellerInvite.com is about quality, not quantity; “As for expansion, yes we are looking to grow the company but that is not our focus. The brand needs more momentum and more time to develop and that requires our full time effort.

We have strong interest from right across Canada but we know that our biggest challenge is choosing the right people to grow with. Our franchisees need to see this model as an opportunity to change lives, they have to see it as a better way not just a great business opportunity, and for that reason we want to take our time.”

The future is bright, according to Thompson; “ The last couple of weeks we've had clients comment that they felt we were the most complete real estate company and that it sounds like we truly believe in the direction we've chosen and we do. With our new ad campaign we feel 2011 will be the year we step out from the shadows.”

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